So, What Exactly Is Positioning, and Why Does It Matter?
For small businesses, cybersecurity positioning involves using affordable, effective solutions to guard sensitive data. It also means having a plan—not just tools—to prevent, detect, and respond to attacks.
Affordable Yet Effective Measures Include:
- Free or low-cost antivirus and firewalls
- Secure cloud-based storage with encryption
- Regular backups stored off-site or in the cloud
- Employee training on phishing and password hygiene
How We Defined Our Positioning: A Step-by-Step Overview
- Switched to secure cloud platforms with automatic updates
- Created strong password policies across all departments
- Trained staff monthly on recognizing threats
- Deployed budget-friendly endpoint security tools
- Built a basic but effective incident response plan
Even on a budget, you can build strong defenses. The key is being proactive, not reactive. Cybersecurity is an investment in your business’s future.
